Author: Darshana Selvarajah

Intellectual assets includes inventions, new technologies, new brands, original software, novel designs, unique processes, and much more. Intellectual assets has a huge value in marketplace so it is important that you use the assets to run a business. However, you must protect the assets by submitting applications for a patent, a trademark, an industrial design or for the registration of a copyright. Copyright is a law that gives you ownership over the things you create. It can include any type of work such as a painting, a photograph, a poem or a novel, if you created it, you own it and it’s the copyright law itself that assures that ownership. A patent is granted by the government. For example, you can prevent any other person or group from working alongside (making, using, or selling) your work. An industrial design is the visual features of shape, configuration, pattern or ornament, or any combination of these features, applied to a finished article. A trademark uses words, sound effects, or designs for your work for good service in the marketplace. Trade secrets includes any valuable business information that derives its value from the secrecy. Trade secrets include various assets such as sales methods, distribution methods, customer profiles, client lists, supplier lists, product ingredients and formulas, etc.

When it comes up to public domain, you can use someone’s picture (work) without their permission. The following are a couple of examples of public domain pictures found on http://www.publicdomainpictures.net/

 

 Attribution sign is the statement of the copyright holder’s identity.

 Share-alike is when you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

 Noncommercial use cannot be used for commercial use, similar to share-alike.

 No Derivatives is if you remix, transform, or build upon the material, you may not distribute the modified material.

The Three Setting Exposures of A Camera:

• Aperture – Controls the light when passing through the camera lens
• Shutter Speed – Controls the speed of how long light is allowed to enter through the camera lens
• ISO Speed – Controls how much exposure is increasing or decreasing

Aperture is used to stop most of the light, with the controlled amount of light entering. In photography, aperture is expressed in f-numbers. These f-numbers that are known as “f-stops” are a way of describing the size of the aperture, or how open or closed the aperture is.  For example, f/1.4 is larger than f/2.0 and much larger than f/8.0.

Shutter Speed controls how long a light is permitted through the lens. If the shutter speed is fast, it can help to freeze action completely like when a player kicks a soccer ball during a game. If the shutter speed is slow, it can create an effect called “motion blur”, where moving objects appear blurred along the direction of the motion like a rainfall.

ISO Speed controls the sensitivity of light exposure. The lower the ISO number, the less sensitive it is to the light, while a higher ISO number increases the sensitivity of your camera. For example, ISO 200 is way more clear and less exposure to sensitivity than ISO 3200.

 

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